We are on a mission to help Millennials find love
Loyal is not just a dating app; it's a commitment to reshaping how millennials navigate relationships. By redefining the dating experience, Loyal aspires to be the catalyst for genuine, lasting connections in the digital age.
https://www.youtube.com/watch?v=zsF3fIDTUrE
<aside> <img src="/icons/bookmark_lightgray.svg" alt="/icons/bookmark_lightgray.svg" width="40px" /> Contents
</aside>
<aside> <img src="/icons/cursor_lightgray.svg" alt="/icons/cursor_lightgray.svg" width="40px" /> www.loyal.day
</aside>
Loyal was launched in January 2024 by Ivan Gadeschi, the product innovator behind Badoo, the dating industry behemoth and parent company of Bumble. Loyal is a newcomer that brings back the old values of honesty and loyalty in dating and beyond.
They say you never forget your first love. Badoo and the dating industry were my first love. I witnessed the transformative power of online dating, connecting people globally. But that was in my 20s and since then I’ve seen many of my friends struggle to find love, unable to form serious relationships on dating apps and this got me wondering what’s missing. That’s how Loyal was born. It's a departure from traditional KPIs, prioritising a superior user experience.
Ivan Gadeschi, Loyal founder & CEO
Loyal is on a mission to guide millennials toward genuine, lasting love. Unlike the conventional approach of endless swiping and concurrent conversations, Loyal adopts a “no nonsense” strategy. Users engage in one conversation at a time, "freezing" the interaction until midnight, when the app resets. You can un-match earlier, but you won’t be able to speak to that person again. Full transparency, no ghosting, clear closure.
<aside> <img src="/icons/bread_lightgray.svg" alt="/icons/bread_lightgray.svg" width="40px" /> Clear focus
Loyalty is at the core of our product. We allow a single active chat to make sure our users give each other their full attention and don’t waste time playing games.
</aside>
<aside> <img src="/icons/pizza_lightgray.svg" alt="/icons/pizza_lightgray.svg" width="40px" /> Fairness
If you don’t feel any chemistry then you’re free to un-match that person and open a new chat. The message is clear and there’s no ghosting involved (nobody likes that).
</aside>
<aside> <img src="/icons/broccoli_lightgray.svg" alt="/icons/broccoli_lightgray.svg" width="40px" /> Reset
The chats reset daily at midnight which means you can catch up on other messages and decide if you want to keep chatting to the same person or meet someone new.
</aside>
❞ Add a few positive customer reviews here.
Person Who Said It, Company / Location / Other context